SearchAF is the Answer

SearchAF is the Answer to Your Search Bar

January 15, 2025
SearchAF Team
  • Consumers are changing the way they're searching for answers

  • A search bar is a cost. A seller is a profit center.

  • This narrative is a good one:

    • A shopper types "warm jacket for skiing." Your basic Shopify search looks for "warm," "jacket," and "skiing." It finds nothing. "No Results Found." Sale lost.
    • So you buy a "smart" semantic search. The shopper types the same query. It returns every jacket, plus some "warm" socks. The shopper has to scroll through 100 possibilities. Sale lost.
  • Shoppers aren't looking for lists. They want answers.

  • Introducing SearchAF, the seller that lives in your search bar.

    • It understands intent: It knows "warm jacket for skiing" means the user needs specific attributes (waterproof, insulated) and a specific category (ski & snowboard).
    • It understands your products: It uses our novel tech (KGs, multi-modal) to know that your "Men's Altitude Pro" jacket is the perfect answer, even if the words "warm" or "skiing" aren't in the title.
    • It answers, it doesn't just 'search': It gives the user the single, correct answer first, yielding better conversions.

Turning Your Search Bar Into Your Top Seller#

Turn Your Search Bar Into Your #1 Salesperson#

Let's be honest about your store's search bar. Is it an asset or a liability?

For most stores, it's a cost center. A static, dumb box that might find a direct product match if a shopper spells everything perfectly.

Here's the problem: your customers are changing. They're searching with longer, more conversational questions. They're asking, "What are some good gifts for a new mom?" or "I need pants that are good for hiking and look good in the city." They're treating that little box like an expert.

And when it replies with "No Results Found," you don't just get a blank page. You get a lost sale.

A great search experience isn't a cost. It's a profit center. It's not a list-finder; it's a salesperson.

Today, most Shopify stores are stuck in one of two traps.

Trap 1: "Basic Search" is Basic. A shopper lands on your site and types, "warm jacket for skiing." Your basic search looks for the exact keywords "warm," "jacket," and "skiing." It finds nothing. "No Results Found." The shopper bounces. Sale lost.

Trap 2: The "Semantic Guesswork" Flood. You know this is a problem, so you buy a "smart" semantic search app. The same shopper types the same query. Now it returns every jacket on your site, plus some "warm" socks and a "ski-themed" beanie. The shopper is forced to scroll through 100 possibilities. They're confused, not converted. They bounce. Sale lost.

The "smart" search was just as bad as the "dumb" one because it fundamentally misunderstands the goal.

Shoppers don't want lists. They want answers.

We built SearchAF because we were tired of "Search-Result-Guesswork." It's not just another search app; it's an Answer Engine designed to be your best salesperson.

When that shopper asks for a "warm jacket for skiing," SearchAF doesn't just match keywords or find "similar" items.

  1. It understands intent. It knows that query isn't just a string of words. It's a request for specific attributes (waterproof, insulated) and a specific category (ski & snowboard).
  2. It understands your products. It knows your "Men's Altitude Pro" jacket is the perfect answer—even if the words "warm" or "skiing" aren't in the product title. It understands your product's features, reviews, and context.

SearchAF stops the guesswork. It gives the shopper the single, correct answer, first.

It's the difference between a mute cashier pointing to a vague aisle and an expert salesperson who says, "This is exactly what you're looking for."

It's time to stop losing sales to a blank page. Stop showing your customers endless lists.

Fire your dumb search bar. Hire an AI salesperson.

[Get Started with SearchAF Today]


Questions? Reach out to our team at hello@searchaf.com

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